Chennai, Aug 26: TVS Srichakra Limited recently announced the launch of brand ‘TVS Eurogrip’ targeted at meeting needs of the millennial customer.

Director, TVS Srichakra Limited, P Vijayaraghavan, said, “India will remain a promising market for two-wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new age Indian rider. With this step, we boldly stride into the future.”

The company believes the introduction of TVS Eurogrip will help its growth aspirations and carve a position that will help strengthen its partnerships with vehicle manufacturers and create new benchmarks in replacement market.

Commenting on the new brand launch, president, TVS Srichakra Limited, P Srinivasavaradhan said, “For over three decades now, we have established ourselves as a leading global brand in the two-wheeler tyre category. TVS Eurogrip has all the elements the new age rider is looking for – design, superior quality, high performance and is backed by the rich heritage and trust of TVS.”