Chennai, Aug 23: In a bid to make insurance simple, Digit Insurance has launched ‘First Bancassurance Tie-up’, with Karur Vysya Bank (KVB). KVB MD and CEO, PR Seshadri, said, “We found a lot of synergies between our bank and Digit Insurance in our approach to meeting customer expectations. Together, we are looking forward to delivering innovative products like the ones aimed for catering insurance needs of SMEs. We are sure that our customers will get the best attention from Digit in terms of pricing and settlements.”

Digit Insurance chairman Kamesh Goyal, said, “Karur Vysya Bank combines traditional legacy with a digital approach, making them great partners for us to foray into Bancassurance. They have a strong customer base of Small and Medium Enterprise (SME) customers and that is one segment which is hugely under-insured in India.” He added, “Therefore, this tie-up will help us reach out to the SMEs in India with our solutions that can also help such SMEs to cover for business interruption and loss with a fixed benefit, beyond the regular coverage available in the market. Under our mission of simplicity, the end customer will experience a seamless process as we will be having a customized API for KVB and our tie-up.”

It may be noted that this is Digit Insurance’s first Bancassurance tie-up and a part of their strategy to expand their customer base, with new demographics and customer segments that KVB has to offer. For KVB, this is the first insurance collaboration specifically aimed for their SME segment, said a press release.