Chennai: As the summer temperatures rise, air coolers are in demand. Crompton Greaves Consumer Electricals Ltd. presents its “innovative” Optimus range of air coolers with “superior cooling performance, advanced technology and distinctive consumer-friendly features’ that require very low / less maintenance”.

A press release said, “Indians witness extreme weather conditions and varying temperatures especially when the summer season kicks in. Comfort and coolness from the fiery outdoors become the need of the hour. While we are constantly looking for ways to cool down a room fast, the concern over maintaining the cooling appliance is also a struggle. With an aim to enhance the overall consumer experience Crompton has launched its new range of the cutting-edge air coolers called the Optimus Coolers Range.”

“The upgraded range addresses two key consumer issues together – providing unparalleled cooling comfort while guaranteeing minimal maintenance,”it added.