Sydney, Sept 17: The Australian government has warned social media companies not to introduce blanket age verification measures for all users as it prepares to enforce a ban on children under 16 using these platforms. Officials said broad verification could raise privacy risks and place unnecessary burdens on adults.

The planned ban, which is expected to roll out in 2025, aims to protect young people from harmful online content, cyberbullying, and excessive screen time. The government has made it clear that safeguarding children will be a top priority in its digital policy framework.

Communications Minister Michelle Rowland stated that while platforms must comply with the upcoming law, they should avoid intrusive verification systems that could compromise user data. She stressed that companies must find secure and balanced solutions to confirm users’ ages.

Tech firms are being urged to explore alternatives such as parental consent systems, artificial intelligence-based monitoring, or age-appropriate account settings. Authorities have also highlighted the need for transparent processes to reassure the public.

Privacy advocates have welcomed the government’s stance, warning that large-scale age verification could lead to data misuse and surveillance concerns. They argue that protecting children online should not come at the expense of adults’ digital freedoms.

The government has said it will continue to consult with industry leaders, parents, and child protection experts in the coming months. The final rules are expected to set clear responsibilities for tech platforms while ensuring strong safeguards for user privacy.