Keelur Kokkaladha Government High School near Ooty sets an inspiring example by offering financial incentives to boost student enrolment In a first-of-its-kind initiative in Tamil Nadu, a government high school in the Nilgiris district has come up with a remarkable strategy to revive student strength — by offering a cash deposit of up to ₹5000 in the bank accounts of newly enrolled students. The Keelur Kokkaladha Government High School, located near the hill town of Ooty, had earlier faced closure due to a drastic fall in enrolment. However, the collective efforts of its dedicated teachers, former students, and the local community have not only brought the school back to life but also sparked a renewed sense of purpose and pride. To attract fresh admissions for the academic year, a plan was devised to incentivize enrolment financially. According to the scheme, students joining classes 1 to 6 will receive ₹5000 deposited directly into their bank accounts. For those enrolling in classes 7, 8, and 9, the respective amounts will be ₹4000, ₹3000, and ₹2000. These funds will be accessible as a maturity deposit once the student successfully completes Class 10. Pamphlets explaining the scheme have been distributed widely in nearby villages. As schools reopened in Tamil Nadu, teachers — including the school’s physical education instructor — embarked on a door-to-door awareness campaign across surrounding areas such as Samraj, Kaikatti, and Melur.
Ooty Govt School Reopens with Rs 5000 Offer to Attract New Students
To attract fresh admissions for the academic year, a plan was devised to incentivize enrolment financially. According to the scheme, students joining classes 1 to 6 will receive ₹5000 deposited directly into their bank accounts. For those enrolling in classes 7, 8, and 9, the respective amounts will be ₹4000, ₹3000, and ₹2000. These funds will be accessible as a maturity deposit once the student successfully completes Class 10. Pamphlets explaining the scheme have been distributed widely in nearby villages.
As schools reopened in Tamil Nadu, teachers — including the school’s physical education instructor — embarked on a door-to-door awareness campaign across surrounding areas such as Samraj, Kaikatti, and Melur. Their outreach efforts have been well-received by parents, many of whom are now considering sending their children to the school.
Currently home to 42 students, Keelur Government High School is a shining example of how grassroots efforts and community involvement can breathe new life into struggling institutions. In a time when the state government is actively working to enhance enrolment in public schools, the bold and creative approach by this Nilgiris school has earned praise and could serve as a model for similar efforts across the state.
