He further invited global filmmakers to explore the business opportunities in India, and in the Union territory as well.

In his address to the global audience present in the inaugural ceremony of the CII-Bharat Pavilion at the Cannes Film Market, the Ambassador of India to France and Monaco, Ashraf said, “I am delighted that this year Jammu and Kashmir is representing the rich shooting locations of India which would be a delight to the global filmmakers to shoot in India. I hope that there will be lots of business opportunities explored by the global filmmakers with India’s participation.”