Apple (AAPL.O), opens new tab is developing its own chip to run artificial intelligence software in data centers, the Wall Street Journal reported on Monday, citing people familiar with the matter.The project, internally codenamed as Project ACDC (Apple Chips in Data Center), aims to leverage Apple’s chip design expertise for its server infrastructure, the report said.
Apple, whose shares were 1% higher before the bell on Tuesday, did not respond to a Reuters request for comment.
The company has emerged as a major chip designer in recent years, thanks to the success of its semiconductors that are used in the iPhone, iPads and Mac laptops.
Apple’s server chip will likely be focused on running AI models, also known as inference, rather than in training AI models, where Nvidia (NVDA.O), opens new tab is dominant, the WSJ report said.
