Amazon has launched a new immersive shopping experience called “Amazon Anywhere”, which will allow users to buy physical products in games and apps. The service introduces Amazon’s online marketplace into the world of video games and mobile apps, starting with Niantic’s new real-world augmented reality game Peridot. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app. You can experience Amazon Anywhere’s first launch within Peridot, a new real-world augmented reality game from Niantic (the makers of Pokemon Go),” Amazon said in a blogpost on Tuesday. The game features unique virtual pets powered by artificial intelligence (AI), and it is now available on iOS and Android devices. When playing Peridot, users can access physical products within the game as they care for one-of-a-kind creatures and explore the world together