Chennai: Sleepwear and loungewear have emerged as popular fashion segments; cozy, comfortable attire is now the need of the hour, one that can be worn all day and into the night.

Indian Innerwear today is worth around Rs 44,000 crore with a CAGR of 11 per cent. Sexy Beast, an eCommerce platform selling leisurewear, loungewear, and underwear, which was launched in December 2020, is betting big on Indian market.

According to a press note, with originality at the core of the collections, the garments are crafted with the latest technologies, materials and know-how at the brand’s own factories, supported by fifty years of industry experience.