Chennai: Facebook has said it will start testing ads on Instagram Reels in India and other markets as it looks to help brands better engage with relevant audiences.

The social media giant said in a blog post that people are discovering and watching video in diverse formats across its family of apps, each offering distinct viewer and ad experiences. ‘Today, we’re announcing new topic targeting options within Facebook In-Stream video, testing of Instagram Reels Ads and other ad experiences in Facebook Stories to help increase opportunities for brands to better engage with relevant audiences,’ it stated.

FB said Instagram will begin testing Reels ads in India, Brazil, Germany and Australia with tests expanding to more countries in the coming months.