Chennai: Shining jewels and cozy cosmetics are no more a woman thing. For, leading organisations in these segments are now targetting men too.

Platinum Guild International said in a bid to celebrate men who have the ability to adapt, innovate and chart a new course in the extraordinary pandemic year, it is offering Men of Platinum range of jewellery.

“These men opt for platinum as their choice of metal as it mirrors the core of their rare values. It reflects a belief system they have always subscribed to,” it says.

“The collection includes a wide range of versatile pieces such as platinum chains,
pendants and wrist wear. It is intricately designed to mark a sense of style that is as rare and classy as the man who adorns it,” PGI adds.

Says Ashwani Gandhi, associate general manager, consumer products division, The Himalaya Drug Company, “Men, not only in metro cities but also in Tier 2 and Tier 3 cities, have increasingly become conscious about the way they look and present themselves. Personal grooming also plays a very important role in boosting self-confidence. Himalaya has widened its presence to men’s face care, hair care, beard care solutions, and shaving range of products. Over the coming months, we will have an exclusive activation campaign.”

Himalaya Men, the company’s men’s care range, is set to be the official grooming partner for International Cricket Council’s men’s events through 2022. This association covers the ICC World Test Championship Finals 2021, ICC Men’s T20 World Cup 2021, and ICC Men’s T20 World Cup 2022.