Chennai: Agri-tech start-up Clover has launched its direct to consumer brand ‘Deep Rooted.Co’ with an app available on Andriod and iOS platform.

Deep Rooted.Co is a demand-backed supply chain solution for fruits and vegetables focused on quality, consistency, traceability and a high degree of predictability.

Catering to a growing market opportunity, estimated close to $100 billion in the B2B and B2C segment for vegetables and fruits, starting with Bengaluru and Hyderabad, Clover said will invest over $2 million in creating farmer-facing input-output technology, investing in supply chain, cold storage capacities and communication.