Chennai: “Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month.” This finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in November 2020.

Taking note of this, actor Sonu Sood is taking children on a virtual tour around the globe to familiarise them with five different forms of martial arts- Israel – Krav Maga, Japan – Judo, Brazil – Jujitsu, India – Kalaripayattu and Korea – Taekwondo.

Through the course of the five-part video series, Sonu Sood, who has joined hands with Tiger Krunch, encourages kids to resolve conflicts – first through a friendly conversation. However, in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.

Says Sonu, “Being a fitness enthusiast and a martial arts aficionado not only equipped me to be physically strong but also instilled discipline and increased my self-confidence. I am glad that by being part of Britannia Tiger’s ‘Krunch Khao, Punch Dikhao’ campaign I now have the opportunity to inculcate these lifelong values in young minds.”