Chennai: After reaching out to almost 2 million customers, with its presence across 600 districts in the country, RenewBuy said it plans to take the market leader positioning with the launch of its new brand campaign.

The campaign is aimed at building brand awareness across the country, amongst masses and its core users, who are the insurance advisors, and to reach out to 300 million people.

Balachander Sekhar, founder and CEO, RenewBuy said, “It is our vision to simplify insurance and make it accessible to all Indians. Insurance is one sector which has a huge latent need but there is lack of awareness and easy access. Due to its complex product structures and physical, branch-led distribution model, insurance is highly under-penetrated in the country.”