Chennai: L&T Mutual Fund, one of India’s top asset managers with total AUM of Rs 70,191 crore, has launched an integrated digital campaign called ‘Late Lateef 2021’ to reiterate the importance of investing early in Equity Linked saving Scheme (ELSS) for tax saving.

According to a press note, the essential theme of the campaign is to educate masses on avoiding procrastination in everyday life and the snowball effects of delaying important tasks.

Through the ‘Late Lateef 2021’ digital campaign, the fund house plans to reach out to a larger pool of users, including millennials.