Chennai: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has started its mobile van activity in Tamilnadu to increase brand awareness and to reach out to smaller towns and rural markets.

According to a press statement, Orient Smart Mobile provides a display of its entire range of products including fans, home and kitchen appliances, coolers, water heaters, switches, lighting and switchgear products.

It aims to reach out to the masses as well as to retailers and electricians and increase awareness for its product range. The mobile van will travel across key locations covering almost 40 towns in next 60 days.