Samantha Akkineni, who has been involved in health and environment challenges during the Covid-19 induced lockdown, has bagged a new assignment.

Myntra has announced the actress as its brand ambassador, to represent the fashion marque among the southern region’s widespread audience.

Samantha will now be the face of Myntra in the South and also instrumental in connecting the brand with fashion-forward customers.

Samantha said, ‘I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends
from the world of fashion. This is an extremely valuable association for me and I am looking forward to a meaningful partnership.’