Chennai: Maruti Suzuki India Limited has announced its partnership with Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub incubation centre at the Indian Institute of Management, Bangalore (IIMB).

This partnership will help startups working in technology-based innovations that can be applied in the automobile and mobility sector.

“The collaboration marks first-of-its kind initiative by an automobile manufacturing company to help early-stage startups become large scale businesses. This will be a three-month (pre-incubation) and 6-month (incubation) engagement,” a statement said.

Maruti Suzuki has launched MAIL (Mobility and automobile innovation lab) in January 2019, which supports startups by co-creating innovative business solutions in the mobility space. These solutions help to efficiently bring in technological advancements relevant to automobile business.

To expand the collaboration with startups, Maruti Suzuki now plans to engage with IIM-Bangalore to incubate startups in the area of mobility.