Colgate-Palmolive (India) Limited, recently celebrated Divyanshu Ganatra’s inspiring story under its ‘Smile Karo Aur Shuru Ho Jao’ equity campaign.

According to a press release, under the equity campaign of Colgate’s ongoing ‘Smile Karo Aur Shuru Ho Jao’ campaign, the brand had earlier narrated inspiring stories of Haimanti Sen, Anand Arnold and Yashaswi Jaiswal.

Commenting on the new TVC, vice-president, marketing, Colgate- Palmolive (India) Limited, Arvind Chintamani said, ‘We truly believe that a smile signifies optimism and our brand expression ‘Smile Karo Aur Shuru Ho Jao’ builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a smile.’