Chennai: Modern Foods announced the launch of its new and improved health and wellness bread range for consumers. Modern Foods have added new variants to the range Multigrain Breads and Atta Breads.

A press release said, its range includes multigrain bread, atta bread, 100 per cent whole wheat bread, atta shakti bread, hi-fiber brown bread and multigrain bread, whole wheat with oats and flax seeds and whole wheat with ragi and oats.

“There is a marked consumer shift towards products and services that are perceived to be relatively healthy and enhance people’s sense of physical and mental wellness,” said CEO, Modern Foods, Aseem Soni. “We’ve been pioneers in the business of baking bread for more than six decades now and we instinctively understand the changing needs of our customers. To address this evolving need of consumers, we have revamped our product claims.”