Chennai: Valvoline Cummins Private Limited (VCPL), and Tata Motors announced the launch of their co-branded lubricants for the passenger cars segment.

These lubricants will be branded as Tata Motors Genuine Oil and will be available for all Tata Motors cars in the retail market, said a release.

The launch of this co-branded lubricant was attended by Senior general manager, PVBU, Tata Motors, Subhajit Roy, head of Service Marketing, P Shanmugasundaram, CEO, Valvoline Cummins, Sandeep Kalia, among others.

Speaking about the partnership, Subhajit Roy, said, ‘We are pleased to partner with VCPL in developing an exclusive range of lubricants for our passenger vehicles, which will help our cars deliver superior performance for a substantial period of time. With this new range of oils, we are dedicated towards providing the best lubricant technology expertise and support in today’s competitive marketplace.’