Chennai: Preethi Kitchen Appliances with Food Consulate entered the Guinness Book of World Records for building 41.8 feet tower with 18,818 cupcakes at Forum Vijaya Mall here recently. With this, they had broken the previous record held by a South African organisation for 35-feet tower.

According to a press release, “The food consulate brought to the table their expert chefs who curated the cupcake recipe. Preethi, brought their expertise in the kitchen appliances industry with zodiac mixer-grinder with a master chef plus jar for preparing the cupcake batter. The tower of cupcakes was made with 1,411 kg of batter. The entire process including the construction of the tower took a total of 42 hours 45 minutes.”

Preethi Kitchen Appliances managing director S Subramanian and Food Consulate director M Mohamed Ali were presented with the Guinness World Record certificate. The cupcakes were later distributed to various NGOs across the city.