Chennai, Sept 8:  A press release said, “The Bank has partnered with Shop Se, a 100% digital-first pay later platform to enable credit for all. Unveiled at the Global Fintech Fest 2023 in
Mumbai, this innovative offering marks a significant leap towards a fully digital and
seamless lending experience.”

Parag Rao, Country Head – Payments, Consumer Finance, Technology & Digital Banking at HDFC Bank, said, “At HDFC Bank, our goal in teaming up with fintechs like Shop Se is to offer customers experiences which are digitally enabled & provide convenience on the go.”

Pallav Jain, CEO of Shop Se India, said: “We are committed to empowering retailers and customers across the country with affordability options on our platform through one-of-its-kind seamless digital journey. Cardless Easy EMI is one such hassle-free digital finance option with HDFC Bank, which can be completely done end-to-end by any customer.”