Mark Zuckerberg has announced that the company is creating a new “top-level” product team which will be “focused” on generative artificial intelligence (AI). On Monday, Zuckerberg posted on Facebook, “We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area.” “We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products.” He further explained that in the short term, the company will focus on building creative and expressive tools. And, over the longer term, the company will develop “AI personas” which will help users in a variety of ways. The company is also exploring experiences with text (like chat in WhatsApp and Messenger), images (like creative Instagram filters and ad formats), as well as “video and multi-modal experiences.” “We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way,” he added.