Chennai : BSH Home Appliances Group has announced the launch of its new range of refrigerators – Bosch Max Flex.

In line with BSH’s ‘Make in India’ commitment, this refrigerator range is manufactured at the company-owned manufacturing plant in Chennai.

Carla Kriwet, CEO of BSH Home Appliances Group, says. ‘India is an important market for us. I am delighted that we achieved record-breaking results in this growing region.

We are deeply invested in building a powerful business in India. India- first products like the Bosch Max Flex showcases our commitment to the country.

Consumer centricity is key, so our teams here have built a solid product pipeline, which is sure to enable market share growth across categories. We will continue to focus on product
innovation, smart home ecosystems, and greater manufacturing abilities.’