Chennai: Birla Century’s home division has announced the launch of Hill & Glade, its flagship brand catering to the home bedding segment.

According to the company, Hill & Glade by Birla Century will provide a plethora of choices in both colour and quality on the basis of the preferences of the customers.

R K Dalmia, senior president and wholetime director, stressed upon the vision of sustainability alongside quality that the organization has a strong focus towards. ‘Sustainability is the new buzzword, but for Birla Century it has been a practise since our inception. Preserving our Mother Earth has always been a priority.’