Chennai: Colgate-Palmolive (India) Limited announced the launch of the Colgate ZigZag Anti-Bacterial Toothbrush, a first of its kind in the ZigZag portfolio.

According to a press release, the brand has signed actor Ayushmann Khurrana as the brand ambassador for the launch.

Equipped with 100 per cent silver-ion anti-bacterial bristles, this ZigZag Anti-Bacterial Toothbrush repels bacteria from the bristle surface by disrupting their ability to form colonies. When our toothbrushes are stored, bacteria are known to form colonies and spread diseases by attaching themselves to the toothbrush bristles and eventually ending up in our mouths while brushing.

In addition, ZigZag’s multi-angled bristles remove germs in between teeth and comes along with a soft tongue cleaner that gently removes odour causing germs for fresher breath.

Prof Dr Porus S Turner, leading dental surgeon and implantologist said, “India has a large population that needs to be made aware of the importance of such sensitive oral health issues that could curb the growth of bacteria causing diseases.”